Japan is a unique market that emphasizes conformity and harmony. Traditions must be maintained. Japanese media have major influence over public opinion; thus, they are considered the ultimate judge of a company’s image. Seemingly inconsequential gestures often lead to coverage that causes major losses. It is integral for spokespeople to uphold customs and for communication teams to understand that even the smallest action could mean the difference between success and failure.
Knowledge Is Security
As Japan’s foremost expert in media relations, Kyodo PR offers a wide range of in-depth, hands-on, and tailor-made media training programs to ensure your team is always equipped with the knowledge needed to make informed decisions.
Our media handling courses cover media fundamentals, in-depth knowledge such as behavioral patterns and characteristics, what kind of comments and mindsets lead to positive coverage, and even what to wear to leave a strong first impression.
Our crisis communication courses cover all factors involved in real crisis situations and show how to handle them effectively. These courses include examples of actual crisis and their resulting media coverage, necessary precautions, fundamental knowledge regarding customs, explanations of what media can and cannot do, correct etiquette, and do’s and don’ts when speaking to media.
Our realistic, tailor-made simulation training courses cover relevant themes with scenarios set in-advance. Simulations will be attended by experienced ex-media journalists who will ask real questions and attack difficult issues. Simulations are recorded and reviewed and interviewees will receive analyses of their strengths and weaknesses. Simulations are available for press seminars, round table events, one-on-one interviews, and crisis press conferences.