Travel & Tourism

Travel & tourism industry shown in an illustration of Tokyo Tower and a plane

Travel & Tourism




A Focus on Hospitality Accelerates Expansion

Tourism has fast become one of the key areas of focus for Japan’s economic policy. Tokyo’s winning bid for the 2020 Olympics and the weakening of the Japanese yen has caused a major boom in travel to Japan that has no end in sight.

In 2014, that number exceeded 13 million for the first time ever. Inbound tourism has, in general, been on an upward trend since 2005, the beginning of the government’s “Visit Japan” promotional campaign raised the bar to 5.24 million.

Prime Minister Shinzo Abe has made it a policy goal to increase the number of visitors to 20 million by 2020. Key policy goals aim to make life in Japan more foreign-friendly through initiatives such as improving the number and reliability of free Internet hot spots and greater use of multi-language signs and guides throughout Tokyo.

Construction and infrastructure are expanding as well. The number of train lines to and from Tokyo’s major airports and landmarks will increase along with the number of flights and hotel rooms. Even potential legislature targeted at expanding tourism, such as the casino legalizing bill, is being promoted by multiple government parties.

Kyodo PR builds strategies that resonate with travelers and engages audiences by bridging cultures. Our deep industry insights and media connections will help you craft PR campaigns that are more engaging than ever before.



Our experience includes