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A Renewed Interest in Growth Spurs Innovation

The IT service market is expected to continue growing at a rate of 1.6% until 2019 when it will reach 5.6 trillion JPY. A large factor for this growth is that small- and mid-sized firms are finally beginning to adopt so-called “Third Platforms” such as Big Data, cloud, mobility, and social.

For businesses in industries that are rapidly transforming (finance, wholesale, and trade), the diversification of customer needs are causing new tech solutions to become indispensable for coping with the changing landscape.

Even in the very traditional Japanese market, many companies are adding a CIO who is in-charge of the team responsible for proposing new technologies that will improve profitability to the CEO and, ultimately, the Board of Directors.

Influential Japanese media remain the most trusted source of information for tech and play a major role in determining what solutions should be tested. Kyodo PR will help you secure exposure in key media that will directly reach CIOs, CTOs, and other final decision makers.