Health care industry represented by an illustration of a heart


A Heavily Regulated Environment Is Changing

Four major trends are anticipated to impact stakeholders along the global healthcare value chain in Japan: cost, adapting to market forces, transformation & digital innovation, and regulations & compliance.

The majority of healthcare spending is publicly funded in Japan. The government often pushes initiatives to control spending, such as encouraging the use of cheaper generic drugs, self-management of chronic diseases, and preventive care. Most medical facilities are privately owned and run through small medical corporations established by individual physicians. The government is discussing the introduction of a holding company scheme that consolidates and integrates small, fragmented medical corporations to realize optimal allocation of hospital space and increase buying power through group purchasing.

Kyodo PR features healthcare consultancy teams with specialized knowledge of this intricate environment. We are dedicated to developing winning communication strategies in the field of medical services, including new drug introductions, research, medical devices, and advanced medical technology such as lasers and optical devices.