Organizations throughout the country are readying for change; new ventures are being created in waves and utilities are evolving their strategies to protect themselves from competition.
Energy has been a topic of intense debate politically in the wake of the 2011 Great Earthquake. Japan has always lacked large quantities of domestic reserves and relied heavily on imports and nuclear power. The Japanese Government believes nuclear power is “the country’s most important power source.”
However, many people have a strong aversion to nuclear due to the disaster in Fukushima and public disapproval has been a major roadblock to restarting local nuclear power plants, fueling energy shortages in various regions. Services that help consumers reduce energy consumption during peak times are currently in high-demand. There is also a massive opportunity for renewable energy; currently, only 10% of Japan’s electricity comes from renewable sources.
There has never been a better time for foreign organizations to break into one of Japan’s most protected industries. Kyodo PR’s energy experts build communication strategies that target the best opportunities. We utilize our deep market insights to help you become an energy innovator.