“Media relations…” “Media relations…” “Media relations…” It was about the third or fourth time I had heard that phrase uttered in a perspective client pitch, but I could tell something wasn’t clicking. Looking around the room, the Japanese staff
9.1 million… 6.8 million… 2.7 million. These are the circulation numbers for the Yomiuri Shimbun, the Asahi Shimbun, and Nikkei Shimbun respectively – three of Japan’s biggest morning newspapers and some of its most influential news sources. While many
Businesses are neglecting to localize content and are losing massive amounts of money because of it. It’s a peculiar oversight—in their home countries, companies and organizations spend tens of thousands of dollars on expert copywriters and catchy taglines.
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