Dear Brand Builders and Communication Professionals, welcome to Kyodo PR’s Blog. Kyodo Public Relations is one of the oldest and largest independent communication agencies in Japan, the world’s third largest economy. We help businesses and organizations effectively communicate with their stakeholders.
We are proud to announce that our new blog will provide useful insights to foreign businesses that are planning to or that have entered Japan—these insights will help you to develop your business in Japan and avoid pitfalls that will hurt your brand.
The Japanese market, which is layered with age-old customs, a stiff language barrier, and a unique media landscape, can be tough for foreign firms to crack. Those who are unprepared will find growth to be an uphill battle. Our blog will help make your journey that much easier.
This blog is really for anyone with an interest in improving their brand in the Japanese market, be it c-class executives who want to boost their business’s bottom line, PR and marketing experts who want new strategies and potential opportunities, or ambitious young professionals who want to improve their knowledge.
Blogs will mainly be written by our in-house experts, both expats and native Japanese, all of whom have significant experience in the Japanese market. From time-to-time, you will also hear from guest bloggers who can provide new perspectives or industry-specific expertise. There will be a variety of contributors, but content will always be relevant to understanding this difficult, but highly rewarding market.
Some of the topics we will cover include:
- Do’s and don’ts to succeed in the Japanese market through effective communication
- How to communicate your brand to Japanese customers
- Market and media attributes that are unique to business and PR in Japan
- New and potential market opportunities
- Changing and new trends
- Common problems in the market and their potential solutions
- General state-of-affairs in Japan and the work situation for business professionals
Thank you for reading and being part of our new blog. Subscribe to our blog by email, follow us on Twitter, and connect with us on our LinkedIn. Feel free to engage with us by leaving comments or questions. For more information on our blogging guidelines and reposting policy, please see here. We hope to hear from you soon.